Micro Center's Austin Store Starts VIP Days Wednesday Ahead of Its November 13 Grand Opening on North MoPac

AUSTIN — Micro Center's long-announced Austin store, at 12707 N. MoPac Expressway in the city's north tech corridor, opens to everyone on Friday, November 13, the company says — and its preview starts Wednesday. The company's “VIP Days” run Wednesday, November 11 and Thursday, November 12, offering a preview of the store and its opening deals before the grand-opening celebration.

The Austin location is Micro Center's 31st store in the United States and its third in Texas, joining Dallas and Houston, and the company says it will be staffed by more than 100 employees. The company says the store carries more than 20,000 products — CPUs and GPUs, AI PC hardware and networking gear among them — with a dedicated Knowledge Bar for help with building, upgrading and repairing computers in the store, a Ubiquiti in-store experience for UniFi networking equipment, and a 3D printer department with, the company says, more than 500 filament products. Micro Center says it was named “America's Best Tech Retailer” by PCMag readers for the third consecutive year.

For Friday's grand opening, the company lists exclusive deals, a custom Micro Center Austin mug, swag bags for the first 100 customers in line, a grand-opening sweepstakes, limited-quantity Austin T-shirts, live PC builds, vendor booths and giveaways, and food trucks from local Austin favorites. A creator-visit schedule runs across the following week: Stuck at Prototype on Thursday, November 12; Jeff Geerling and ServeTheHome on grand-opening day; Mr. Yeester and Austin Evans on Saturday, November 14; and Alex Ziskind on Wednesday, November 18 — a schedule the company notes is subject to change.